LexCorp.io Site Launched to Promote ‘Batman v. Superman’

October 19, 2015 Trae Dorn Batman v Superman, DC, Warner Bros

Batman v Superman: Dawn of the Planet of the Secret Final Crisis of Justice comes to theaters next year, and the hype train has completely rolled out of the station and is roaring down the tracks. The newest part of Warner Bros promotions for the film is a viral marketing site for the film under the guise of a LexCorp website.

The LexCorp website lets users sign up for updates from the fictitious company and its “Lex/OS.” One assumes that signing up for said updates means you’re really signing up to get promotional stuff for the movie, but only time will tell whether you’ll get straight PR or something a little more ARG-y.

Either way, it’s nice to see the studio doing something interactive as a part of the promotions.

Batman v. Superman: Dawn of Justice comes to theaters March 25, 2016.

Trae Dorn

Trae Dorn has been staffing conventions for over twenty-five years. They also wrote and drew the now completed webcomic UnCONventional, and produce the podcasts BS-Free Witchcraft, On This Day With Trae, Stormwood & Associates, The Meatgrinder, and The Nerd & Tie Podcast. This leads many to ask how the heck they have the time to get it all done. Trae says they have the time because they “do it all quite poorly.”

One thought on “LexCorp.io Site Launched to Promote ‘Batman v. Superman’”

dodex1000

October 22, 2015 at 6:36 am
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He uses a .io top level domain…
He really IS evil 🙂
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